LocationRegionGEO Based Businesses Diminishing Return on Ad Spend over ⏳


This is a preliminary study I conducted to investigate the increase of organic traffic in relation to running ads (in the initial phase) & the subsequent diminishing return on ad spending due to the business’s inherent geographical constraints (Google Ads location targeting, more on this in the How tab)

with a set of objectives:

  • determine at what point is the best to stop giving 💲💲💲 to Google for advertising services
  • why is there’s an influx of new organic visitors coming in tandem with running ads 🤔 while it remains stagnant beforehand & continues to rise after stopping all ad campaigns.

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.


I opted for proximity targeting by following this documentation. Reading 👉https://developers.google.com/google-ads/api/docs/start may be beneficial for further understanding.